Americana Chicken Strips

Realizing consumer demand shifting from bone-based products to boneless products, Americana innovated the traditional chicken processed product, worked out several recipes and introduced Chicken Strips to consumer so they can enjoy their favorite meal/snack at the convenience of their home. Americana is the first one who introduced Chicken Strips, made of pure chicken breast with no colors / additives / preservatives, as a FMCG product and currently leading the category with 83% market share